What type of products deliver high utilitarian and hedonic value and benefit both consumers and society in the long run?
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37.Products that provide hedonic value to consumers but may be harmful in the long run are knownas _____ products.a.deficientb.salutaryc.pleasingd.desirablee.rationalANS:CPTS:1DIF:Difficulty: EasyOBJ:LO: 16-3NAT:BUSPROG: AnalyticSTA:DISC: ProductTOP:A-head: Marketing Ethics and MisbehaviorKEY:Bloom's: Knowledge38.The Chevrolet Volt, an electric car, was given the International Engine of the Year Award for thebest fuel economy in the green engine category in 2012. The Chevrolet Volt is an example of a_____ product.a.deficientb.salutaryc.pleasingd.desirablee.convenienceANS:DPTS:1DIF:Difficulty: ChallengingOBJ:LO: 16-3NAT:BUSPROG: Reflective ThinkingSTA:DISC: ProductTOP:A-head: Marketing Ethics and MisbehaviorKEY:Bloom's: Application39.Carbonated drinks loaded with sugar and having little nutritional value are examples of _____products.a.deficientb.specialtyc.salutaryd.pleasinge.desirableANS:DPTS:1DIF:Difficulty: ModerateOBJ:LO: 16-3NAT:BUSPROG: Reflective ThinkingSTA:DISC: ProductTOP:A-head: Marketing Ethics and MisbehaviorKEY:Bloom's: Application40.Products that deliver high utilitarian and hedonic value and that benefit both consumers andsociety in the long run are called _____ products.a.salutaryb.pleasingc.desirabled.deficiente.convenienceANS:CPTS:1DIF:Difficulty: EasyOBJ:LO: 16-3NAT:BUSPROG: AnalyticSTA:DISC: ProductTOP:A-head: Marketing Ethics and MisbehaviorKEY:Bloom's: Knowledge Show
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41.Procter & Gamble, makers of Tide laundry detergent, set up mobile stations called Loads of Hopewhere people affected by natural disasters such as Hurricane Katrina can do their laundry for free.Which of the following is being employed by Procter & Gamble to fulfill its corporate socialresponsibility?a.Ethical dutiesb.Altruistic dutiesc.Rational dutiesd.Obligatory initiativese.Partnership initiativesANS:BPTS:1DIF:Difficulty: ChallengingOBJ:LO: 16-4NAT:BUSPROG: Reflective Thinking | BUSPROG: EthicsSTA:DISC: StrategyTOP:A-head: Corporate Social ResponsibilityKEY:Bloom's: Application42.Cause-related marketing activities involve a company strategically engaging in sociallyresponsible activities in order to increase the value of the firm, such as a company donating to acause every time a consumer purchases its product. These types of marketing activities wouldmost likely be categorized as an organization’s _____.a.ethical dutiesb.altruistic dutiesc.strategic initiativesd.partnership initiativese.rational dutiesANS:CPTS:1DIF:Difficulty: ModerateOBJ:LO: 16-4NAT:BUSPROG: Reflective Thinking | BUSPROG: EthicsSTA:DISC: StrategyTOP:A-head: Corporate Social ResponsibilityKEY:Bloom's: Application Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 132 pages? Upload your study docs or become a Course Hero member to access this document We have textbook solutions for you!The document you are viewing contains questions related to this textbook. The document you are viewing contains questions related to this textbook. Nutrition for Health and Health Care DeBruyne/Pinna Expert Verified What are utilitarian and hedonic products?Broadly speaking, hedonic goods provide more experiential consumption, fun, pleasure, and excitement (designer clothes, sports cars, luxury watches, etc.), whereas utilitarian goods are primarily instrumental and functional (microwaves, minivans, personal computers, etc.; Hirschman and Holbrook 1982; Strahilevitz and ...
What are utilitarian and hedonic values?In general, utilitarian shopping value reflects the task-related value of a shopping experience while hedonic shopping value reflects the value found in the shopping experience itself independent of task-related activities (Babin and Attaway, 2000).
What are hedonic products examples?Hedonic goods are associated with fun, pleasure, and excitement (Khan et al., 2004). Typical examples of such products are perfumes, flowers, luxury watches, and sports cars.
What is an example of utilitarian value?When individuals are deciding what to do for themselves alone, they consider only their own utility. For example, if you are choosing ice cream for yourself, the utilitarian view is that you should choose the flavor that will give you the most pleasure.
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