What are the three 3 intensity levels of distribution?

Marketing dictionary

Distribution Intensity

the level of availability selected for a particular product by the marketer; the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user.

See: Exclusive Distribution Intensive Distribution Selective Distribution

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Intensive Distribution

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What are the three 3 intensity levels of distribution?

Created by

Haley_Earl2

Terms in this set (3)

Intensive Distribution

distribution aimed at maximum market coverage. Product is available in every outlet
Ex: Soft drinks because they are sold in supermarkets, gas stations, and drug stores.

Selective Distribution

a form of distribution achieved by screening dealers to eliminate all but a few in any single are.
Ex: HBO selectively distributes its shows to amazon and HBO on demand

Exclusive Distribution

establishes one or a few dealers within a given area. Buyer have to search or travel extensively.
Ex: Rolls Royce

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What are the 3 levels of intensity for distribution?

The Three Types of Distribution.
Intensive Distribution: As many outlets as possible. The goal of intensive distribution is to penetrate as much of the market as possible..
Selective Distribution: Select outlets in specific locations. ... .
Exclusive Distribution: Limited outlets..

What are the intensities of distribution?

the level of availability selected for a particular product by the marketer; the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user.

What are the three levels of distribution intensity quizlet?

Terms in this set (3).
Intensive Distribution. distribution aimed at maximum market coverage. ... .
Selective Distribution. a form of distribution achieved by screening dealers to eliminate all but a few in any single are. ... .
Exclusive Distribution. establishes one or a few dealers within a given area..

What are the three degrees of distribution intensity explaining each one?

The three levels of distribution intensity are intensive selective and exclusive | Course Hero.