Esri Tapestry Segmentation provides a detailed description of America's neighborhoods—U.S. residential areas are divided into distinct segments based on their socioeconomic and demographic composition. Neighborhoods with the most similar characteristics are grouped together, and neighborhoods showing divergent characteristics are separated.
Tapestry is a market segmentation system built from using a large, well-selected array of attributes of demographic and socioeconomic variables to identify numerous unique consumer markets throughout the United States. These segments reflect demographic shifts over the last decade to established consumer markets, as well as the emergence of new markets due to population growth, demographic and socioeconomic change, and transforming consumer behavior. Reflecting the diversity among American neighborhoods, Tapestry includes 67 distinct market segments. For a broader view of consumer markets, segments are summarized by 14 LifeMode groups and six urbanization groups. LifeMode groups share similar demographic characteristics and consumer behavior patterns, while Urbanization groups are based on the segment's geographic and physical features.
Vintage
Esri Tapestry Segmentation data is available for:
- 2022 [in 2020 Census geography].
- 2021 [in 2010 Census geography].
Available geographies
See Available geographies.
Update frequency
Each year, population and household counts by Tapestry segment are updated. While most geographic areas retain their original Tapestry segment assignment, specified areas can be assigned a new market segment when research uncovers new or significant local growth. The entire Tapestry Segmentation system is updated every three to five years, resulting in a more comprehensive reassignment in rapidly changing neighborhoods.
Methodology
Esri uses the following methodology for Tapestry Segmentation:
- 2022 Esri Tapestry Segmentation Methodology Statement
- 2021 Esri Tapestry Segmentation Methodology Statement
Tapestry segment summaries
The 67 distinct markets of Tapestry detail the diversity of the American population. Grouping the segments can simplify these differences by summarizing markets that share similar traits. There are 14 LifeMode groups and six Urbanization groups.
LifeMode groups
LifeMode groups represent markets that share a common experience—born in the same generation or immigration from another country, for example—or a significant demographic trait, such as affluence. Tapestry segments are classified into 14 LifeMode groups:
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Click a link to view a PDF summary.
LifeMode 1 Affluent Estates
| 1A Top Tier 1B Professional Pride 1C Boomburbs 1D Savvy Suburbanites 1E Exurbanites |
LifeMode 2 Upscale Avenues
| 2A Urban Chic 2B Pleasantville 2C Pacific Heights 2D Enterprising Professionals |
LifeMode 3 Uptown Individuals
| 3A Laptops and Lattes 3B Metro Renters 3C Trendsetters |
LifeMode 4 Family Landscapes
| 4A Workday Drive 4B Home Improvement 4C Middleburg |
LifeMode 5 GenXurban
| 5A Comfortable Empty Nesters 5B In Style 5C Parks and Rec 5D Rustbelt Traditions 5E Midlife Constants |
LifeMode 6 Cozy Country Living
| 6A Green Acres 6B Salt of the Earth 6C The Great Outdoors 6D Prairie Living 6E Rural Resort Dwellers 6F Heartland Communities |
LifeMode 7 Sprouting Explorers
| 7A Up and Coming Families 7B Urban Villages 7C Urban Edge Families 7D Forging Opportunity 7E Farm to Table 7F Southwestern Families |
LifeMode 8 Middle Ground
| 8A City Lights 8B Emerald City 8C Bright Young Professionals 8D Downtown Melting Pot 8E Front Porches 8F Old and Newcomers 8G Hometown Heritage |
LifeMode 9 Senior Styles
| 9A Silver & Gold 9B Golden Years 9C The Elders 9D Senior Escapes 9E Retirement Communities 9F Social Security Set |
LifeMode 10 Rustic Outposts
| 10A Southern Satellites 10B Rooted Rural 10C Economic BedRock 10D Down the Road 10E Rural Bypasses |
LifeMode 11 Midtown Singles
| 11A City Strivers 11B Young and Restless 11C Metro Fusion 11D Set to Impress 11E City Commons |
LifeMode 12 Hometown
| 12A Family Foundations 12B Traditional Living 12C Small Town Sincerity 12D Modest Income Homes |
LifeMode 13 Next Wave
| 13A Diverse Convergence 13B Family Extensions 13C NeWest Residents 13D Fresh Ambitions 13E High Rise Renters |
LifeMode 14 Scholars and Patriots
| 14A Military Proximity 14B College Towns 14C Dorms to Diplomas |
All Segment Summaries | All Segment Summaries [96.4 MB] |
Urbanization groups
Tapestry groups are also available as Urbanization summary groups, in which markets share similar locales, from the urban canyons of the largest cities to the rural lanes of villages or farms. Tapestry segments are classified into six Urbanization groups:
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Click a link to view a PDF summary.
Principal Urban Centers
| 3A Laptops and Lattes 3B Metro Renters 3C Trendsetters 8D Downtown Melting Pot 11A City Strivers 13C NeWest Residents 13D Fresh Ambitions 13E High Rise Renters |
Urban Periphery
| 2C Pacific Heights 5D Rustbelt Traditions 7B Urban Villages 7C Urban Edge Families 7D Forging Opportunity 7F Southwestern Families 8A City Lights 8C Bright Young Professionals 11C Metro Fusion 12A Family Foundations 12D Modest Income Homes 13A Diverse Convergence 13B Family Extensions |
Metro Cities
| 5B In Style 8B Emerald City 8E Front Porches 8F Old and Newcomers 8G Hometown Heritage 9E Retirement Communities 9F Social Security Set 11B Young and Restless 11D Set to Impress 11E City Commons 12B Traditional Living 14B College Towns 14C Dorms to Diplomas |
Suburban Periphery
| 1A Top Tier 1B Professional Pride 1C Boomburbs 1D Savvy Suburbanites 1E Exurbanites 2A Urban Chic 2B Pleasantville 2D Enterprising Professionals 4A Workday Drive 4B Home Improvement 5A Comfortable Empty Nesters 5C Parks and Rec 5E Midlife Constants 7A Up and Coming Families 9A Silver & Gold 9B Golden Years 9C The Elders 14A Military Proximity |
Semirural
| 4C Middleburg 6F Heartland Communities 7E Farm to Table 9D Senior Escapes 10D Down the Road 12C Small Town Sincerity |
Rural
| 6A Green Acres 6B Salt of the Earth 6C The Great Outdoors 6D Prairie Living 6E Rural Resort Dwellers 10A Southern Satellites 10B Rooted Rural 10C Economic BedRock 10E Rural Bypasses |
Sample reports
The following sample Tapestry Segmentation reports are available:
- Dominant Tapestry Map [PDF]
- Tapestry Segmentation Area Profile [PDF]
For more information about reports and the products that contain them, visit ArcGIS Apps.
For information about the number of credits needed to run reports, see Credits by capability.
Variable lists
- 2022 Esri Tapestry Segmentation Variable List [PDF]
- 2021 Esri Tapestry Segmentation Variable List [PDF]
- Esri 2022-2027 Data Catalog [XLS]
- Esri 2021-2026 Data Catalog [XLS]
Other resources
- Modernizing Tapestry Segmentation in 2022 [PDF]
- 2022 Tapestry LifeMode Group Summary Tables [PDF]
- 2022 Tapestry Urbanization Group Summary Tables [PDF]
Data availability
Esri's Tapestry Segmentation data is available in various products including the following:
- ArcGIS Living Atlas of the World—Access ready-to-use maps.
- ArcGIS Business Analyst—View a sample infographic.
- ArcGIS Community Analyst
- ArcGIS for Office
- ArcGIS for Power BI
- ArcGIS GeoEnrichment Service
- ArcGIS Online—Browse maps and layers.
- Buy Esri Reports online.
For information about purchasing Esri's Tapestry Segmentation data as a stand-alone dataset, contact .
Learn lesson
Learn how to use and interpret Tapestry Segmentation data with the How to use and interpret Esri's Tapestry Segmentation data Learn ArcGIS lesson.
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