Test your knowledge the marketing and sales funnel
This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. Show In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Enroll on Coursera Foundations of Digital Marketing and E-commerce Coursera Quiz AnswersWeek 1 Quiz AnswersQuiz 1: Test your knowledge: Careers in digital marketing and e-commerceQ1. Fill in the blank: By the end of this program, learners will have _ that can help them demonstrate their experience to potential employers.
Q2. How can someone in this program put what they have learned into action?
Q3. Fill in the blank: Some marketing roles are _ positions, meaning a marketer works for a single company to market and sell their products.
Q4. What are the benefits of an in-house marketing role? Select all that apply.
Q5. What are the benefits of an agency role? Select all that apply.
Quiz 2: Weekly challenge 1Q1. What is the term for any communication method or platform a business can use to reach their target audience online?
Q2. What is the practice of reaching consumers online through digital channels with the aim of turning them into customers?
Q3. With digital marketing, you can provide customers personalized communication directly through channels such as email and social media. Which advantage of digital marketing does this represent?
Q4. Which of the following statements regarding working in a marketing career is generally true?
Q5. Which of the following best describes the skill of storytelling as a digital marketer or e-commerce analyst?
Q6. Fill in the blank: A _ contains your samples of past work and demonstrates relevant work experience.
Index Q7. Fill in the blank: _ role is when you work for a single company to market and sell their products.
Q8. Which of the following are benefits of working in a marketing agency role? Select all that apply.
Q9. Coordinating marketing activities, preparing reports on marketing metrics, and creating customer personas are tasks typical for which digital marketing role level?
Q10. Which of the following are typically job responsibilities for a digital marketing coordinator? Select all that apply.
Q11. Digital marketing helps businesses do what? Select all that apply.
Q12.With digital marketing, you can reduce expenses by being very specific about serving ads to the right audiences at the right moments. Which advantage of digital marketing does this represent?
Q13. Fill in the blank: _____ role is when you partner with companies to fill their digital marketing and advertising needs.
Q14. Optimizing paid advertising campaigns, managing an online marketing presence, and monitoring website analytics are tasks typical for which e-commerce role level?
Week 2Quiz 1: Test your knowledge: The marketing (and sales) funnelQ1. Fill in the blank: The path a customer takes from learning about a product to getting their questions answered to making a purchase, is _.
Q2. What is a customer journey map?
Q3. Fill in the blank: A _ is a visual representation of the process through which people go from first learning about a brand to becoming loyal customers.
Q4. Why is a marketing funnel wide at the top and narrow toward the bottom?
Q5. What are the stages of a marketing funnel? Select four.
Quiz 2: Test your knowledge: The marketing funnelQ1. What is the awareness stage of the marketing funnel?
Q2. What is the first step in making sure that your brand reaches the right audience?
Q3. Which is an awareness tactic that businesses can use to reach customers?
Q4. What is the goal of the consideration stage of the marketing funnel?
Q5. Which is a consideration tactic aimed to educate potential customers about a company’s offerings?
Q6. Imagine that a business builds a strong top-of-funnel marketing strategy. They take advantage of multiple channels and create a consistent experience across all of them. What outcomes will this strategy boost? Select two.
Quiz 3: Test your knowledge: Drive sales and build brand loyaltyQ1. What is the goal of the conversion stage?
Q2. What tactics should a company use to set themselves apart at the conversion stage? Select all that apply.
Q3. How can a company build customer loyalty? Select all that apply.
Q4. What information should a digital marketer track in order to measure conversion? Select all that apply.
Q5. Why should a company measure loyalty? Select all that apply.
Quiz 4 : Weekly challenge 2Q1. Imagine that a bakery establishes an online presence and posts ads on various social media sites, but their ads are not attracting new customers. How can digital marketing help the bakery thrive online?
Q2. Fill in the blank: A successful digital marketing strategy helps to build _.
Q3. Why is the customer journey important for digital marketing?
Q4. Fill in the blank: Digital marketers use each interaction a customer has had with their brand along their purchase experience to create a _, which helps companies understand how and why customers are interacting with their business.
Q5. What is a marketing funnel?
Q6. Fill in the blank: The top of the funnel is the _ stage, which is when a potential customer encounters a brand for the first time.
Q7. Which outcomes does the top of the marketing funnel increase? Select two.
Q8. Consider the following scenario:
Q9. Which are conversion tactics? Select all that apply.
Q10. Consider the following scenario:
Q11. How can a digital marketing strategy build customer trust and loyalty in a company’s brand?
Q12. Fill in the blank: It is important to _____ outcomes at each stage of the funnel because it allows a company to find out what they are doing right, what they are doing wrong, and where they could improve.
Q13.Fill in the blank: Companies should provide clear and useful content and experiences, so leads can easily find answers and take action, making _____ more likely.
Q14. What metric helps companies better manage customer relationships and provides insight into how well the entire marketing funnel serves customers?
Week 3Quiz 1: Test your knowledge: The value of brands for digital marketingQ1. Which of the following describes a brand?
Q2. Which of the following are examples of factors that can influence a brand? Select all that apply.
Q3. Which of the following statements are true about the relationship between branding and marketing? Select all that apply.
Q4. Which of the following is the value consumers attribute to one brand’s offerings when compared with similar products from another brand?
Q5. Which of the following describes the concept of brand equity?
Quiz 2: The difference between business and marketing goalsQ1. In this exercise, you will read through the example goals below and decide if they are business goals or marketing goals. Then you will explain your reasoning. As a marketing and e-commerce professional, it is important to understand the difference between business goals and marketing goals. To recap: Business goals are desired aims, achievements, or outcomes for a business. They are typically big, long-term, and have the potential to affect an entire company. Marketing goals tend to be smaller, more targeted, and related to marketing activities. They are specific objectives in a marketing plan or strategy that should support a business’s larger aims. If you want a refresher on these concepts before you get started, refer to the video on Defining your marketing goals. Are you ready?
Q2. Consider the following goal made by a software company: “Grow our number of active customers by 15% over the next year by adding three frequently-requested features to our software.” Is this a business goal or marketing goal? Explain your reasoning in 2–3 sentences. What do you think? Your answer cannot be more than 10000 characters. Q3. Consider the following goal made by a software company: “Increase our lead generation by 35% in the next year by running upper-funnel ads that highlight our new features and increase our mid-funnel budget by 20%.” Is this a business goal or marketing goal? Explain your reasoning in 2-3 sentences. What do you think? Your answer cannot be more than 10000 characters. Q4. Consider the following goal made by a software company: “Increase our website traffic by 30% this year by using paid search and social media advertising.” Is this a business goal or marketing goal? Explain your reasoning in 2–3 sentences. What do you think? Your answer cannot be more than 10000 characters. Quiz 3: Test your knowledge: Build a digital marketing and e-commerce strategyQ1. What is a digital marketing strategy?
Q2. What step comes after there is a digital marketing strategy in place?
Q3. How does a marketing goal compare to a business goal?
Q4. Which of the following are examples of marketing goals? Select two.
Q5. To connect marketing goals to business goals, what qualities must the goals share? Select two.
Quiz 4: Test your knowledge: Reach customers onlineQ1. What is earned media?
Q2. Which of the following factors does a search engine use to rank results? Select all that apply.
Q3. What search engine optimization (SEO) practice includes identifying common search terms and phrases consumers use to find products or services online?
Q4. What is search engine marketing (SEM)?
Q5. Which paid advertising model charges a business every time someone clicks on their ad?
Q6. Fill in the blank: Remarketing is an important part of digital marketing because it allows a brand to _.
Quiz 5: Test your knowledge: Engage customers through social media and email marketingQ1. Tracking and analyzing social media conversations and mentions related to a brand is an example of which pillar of social media marketing?
Q2. Which of the following are advantages of using paid social media ads? Select all that apply.
Q3. What is email marketing?
Q4. Fill in the blank: Dividing an email subscriber list into smaller groups based on criteria like interests, location, or purchase history is called _.
Q5. Which of the following are examples of email personalization? Select all that apply.
Quiz 6: Weekly challenge 3Q1. Which of the following best describes a brand?
Q2. Which of the following statements best describe how a company’s brand and marketing work together? Select all that apply.
Q3. How can a marketer use what they learn in the initial planning stage to establish a strong digital marketing strategy? Select all that apply.
Q4. Imagine that a fashion company wants to reach new customers. They write the following goal: “We want to grow our customer base by 10% in the next 12 months. To do that, we will introduce a new clothing line based on market research about the preferences of our new target customer.” What type of goal is this?
Q5. A company that makes a software product wants to grow their customer base. Which of the following is a specific business goal for this company?
Q6. Which of the following are examples of earned media? Select all that apply.
Q7. Fill in the blank: Organic exposure from search engine optimization (SEO) _.
Q8. Imagine that a company posts new content on its social media channels. Next, they want to find out how customers feel about their business. The company can then decide how to respond. Which one of the five pillars of social media marketing does this represent?
Q9. A brand wants to build and maintain relationships with potential and existing customers. To do that, they send emails with relevant, helpful content to a list of existing subscribers. What is this strategy called?
Q10. Imagine that a business tailors its email marketing content to deliver an individualized experience for subscribers. What is this process called?
Q11. To support an email marketing strategy, a business decides to personalize the email content they share with their list of subscribers. Which of the following strategies should they use? Select all that apply.
Q12. Imagine two identical products: one is a name brand and the other is a store brand. Which term describes how much more customers are willing to pay for the name brand than the store brand?
Q13.Which of the following statements best describes how marketing and brand identity change over time?
Q14. What should a marketer understand before they establish a digital marketing strategy? Select all that apply.
Q15. What is a marketing goal?
Q16. An independent food truck vendor wants to grow their customer base. Which of the following is a specific business goal for this company?
Q17. Which of the following are examples of paid media? Select all that apply.
Q18. What are the disadvantages of paid search? Select two.
Q19. As part of a marketing project, a company reviews its social media performance including likes, shares, and follows. The marketing team communicates these results to leadership. Which one of the five pillars of social media marketing does this represent?
Q20. Which of the following best describes email marketing?
Q20.Imagine that a business tailors its email marketing content to deliver an individualized experience for subscribers. What is this process called?
Q21. A brand decides to use email marketing as part of their digital marketing strategy. What will email marketing help this business do? Select all that apply.
Week 4Quiz 1: Test your knowledge: Measure marketing performance successQ1. Which of the following describes performance marketing?
Q2. Which of the following are metrics used to measure marketing performance? Select all that apply.
Q3. What is data analytics?
Q4. Which of the following can be done with the data produced by performance marketing to better understand how well a marketing strategy is meeting its goals? Select all that apply.
Quiz 2: Test your knowledge: Use data insights to improve a strategyQ1. What is the purpose of attribution?
Q2. When determining specific touchpoints responsible for conversion, which attribution model is most accurate?
Q3. What are the main components of data storytelling? Select three.
Q4. Fill in the blank: In data storytelling, _ context tells more about what your insights mean, why they matter to your specific audience, and what you can do about them.
Quiz 3: Weekly challenge 4Q1. Fill in the blank: Information about a company’s total number of social media followers is an example of _.
Q2. Fill in the blank: The process of using concrete information about customer behaviors to plan and refine marketing and sales strategies is called _.
Q3. As an entry-level digital marketer, which of the following data analytics tasks might you be responsible for? Select all that apply.
Q4. What refers to the average revenue generated by customers over a certain period of time?
Q5. How does attribution help businesses learn which touchpoints are most effective at getting customers to take action?
Q6. Which of the following attribution models assigns equal credit to each touchpoint along the customer journey?
Q7. How does a digital marketer use data storytelling?
Q8. Which of the following statements are true about data storytelling? Select all that apply.
Q9. Imagine a digital marketer is preparing a data story to share with stakeholders. The story has three components: what its insights mean, why they matter to the audience, and what the audience can do about them.
Q10. Which of the following are examples of data visualizations? Select all that apply.
Foundations of Digital Marketing and E-commerce Course Review:In our experience, we suggest you enroll in Foundations of Digital Marketing and E-commerce courses and gain some new skills from Professionals completely free and we assure you will be worth it. Foundations of Digital Marketing and E-commerce course is available on Coursera for free, if you are stuck anywhere between a quiz or a graded assessment quiz, just visit Networking Funda to get Foundations of Digital Marketing and E-commerce Coursera Quiz Answers. Conclusion:I hope this Foundations of Digital Marketing and E-commerce Coursera Quiz Answers would be useful for you to learn something new from this Course. If it helped you then don’t forget to bookmark our site for more Quiz Answers. This course is intended for audiences of all experiences who are interested in learning about new skills in a business context; there are no prerequisite courses. What are the 5 stages of sales funnels?While the exact steps of a sales funnel can vary dramatically, it typically follows the same process: awareness, interest and evaluation, desire, action, and re-engagement.
What are the 4 major phases of funnel marketing?The four stages of the content marketing funnel are awareness, evaluation, purchase, and delight. Each stage serves a specific purpose in the customer's journey, as should the content presented to the customer in those stages.
What are the 7 layers of the sales funnel?To help you get started, here is a basic breakdown of a seven-stage sales funnel:. Stage 1: Awareness. ... . Stage 2: Interest. ... . Stage 3: Evaluation. ... . Stage 4: Decision and Negotiation. ... . Stage 5: Sale. ... . Stage 6: Renewal. ... . Stage 7: Repurchase. ... . The Stage You're Missing: Revive Dead Leads.. What is the sales funnel and why is it important?A sales funnel helps you understand what potential customers are thinking and doing at each stage of the purchasing journey. These insights allow you to invest in the right marketing activities and channels, create the most relevant messaging during each stage and turn more prospects into paying customers.
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