Economic disruption là gì

Một trong những thuật ngữ được sử dụng nhiều nhất nhưng cũng rất dễ bị hiểu lầm trong kinh doanh hiện nay đó là “disruption”. Các chuyên gia, nhà tư vấn, phóng viên, người có tầm ảnh hưởng… sử dụng thuật ngữ disruption để hoặc làm khán giả sợ hãi và sốc hoặc buộc họ phải thích nghi và hành động. Tuy nhiên, bên cạnh việc được sử dụng quá mức, disruption còn là một mối đe dọa nghiêm trọng đối với hầu hết mọi tổ chức truyền thống và kế thừa.

Disruption hay sự gián đoạn, thay thế: Những hành vi, xu hướng và niềm tin mới khiến cho những hành vi, xu hướng và niềm tin cũ trở nên lỗi thời.

Đồng thời, có quá nhiều CEO và hội đồng quản trị phải chịu sự “đứng ngoài cuộc”, một “dịch bệnh” cản trở mạnh mẽ nhận thức và chiến lược, kìm hãm sự đổi mới và chuyển đổi. Điều này trớ trêu thay tạo ra disruption khi các doanh nhân, nhà khởi nghiệp, nhà đầu tư và thương hiệu thách thức tham vọng nhắm đến mục tiêu đó là: Làm gián đoạn thị trường dưới danh nghĩa phát minh và cơ hội. Theo định nghĩa, một doanh nghiệp nhắm đến vị trí thứ 2 trên thị trường sẽ là một kẻ gây rối – disruptor. Rất thực tế và đơn giản, đây là vấn đề của việc gây gián đoạn hoặc bị gián đoạn, thay thế.

Trong một loạt các cuộc phỏng vấn gần đây khám phá lý do tại sao các tổ chức lớn lại không đổi mới hoặc theo kịp thời đại và xu hướng, một CEO phát biểu rằng:

“Chúng tôi không thay thế hoặc đào tạo lại các CEO và nhân viên lớn tuổi, cách suy nghĩ và làm việc của họ là theo sự tiến bộ.”

Thật không may, ý kiến phản hồi này quá phổ biến. Bất cứ điều gì thách thức hiện trạng dường như đều kích hoạt các cơ chế phòng thủ, biến cơ hội thành mối đe dọa và hy vọng thành sự phẫn nộ. Tuy nhiên, phòng thủ đối trước disruption cũng thách thức tới hiện trạng, giúp khám phá những khả năng và thử nghiệm mới không ngừng.

Market Disruption

By

Adam Hayes

Full Bio

Adam Hayes is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7 & 63 licenses. He currently researches and teaches at the Hebrew University in Jerusalem.

Learn about our editorial policies

Updated April 29, 2020

What Is a Market Disruption?

A market disruption is a situation wherein markets cease to function in a regular manner, typically characterized by rapid and large market declines. Market disruptions can result from both physical threats to the stock exchange or unusual trading [as in a crash]. In either case, the disruption creates widespread panic and results in disorderly market conditions.

A market disruption is an example of a an inefficiency and is also known as a market failure.

Market Disruptions Explained

Following the 1987 market crash, systems were put in place to minimize the risks associated with market disruptions, including circuit breakers and price limits. These systems are designed to halt trading in rapidly declining markets to avoid panic conditions.

Market disruption can occur if there is a severe declined driven by fears among investors who believe certain factors may cause widespread issues that would hinder the flow of business. For example, if war threatens the safe operation of oil rigs in a region that is crucial to the industry, it can trigger worriesabout access to this resource. Powerful hurricanes or other natural disasters can likewise cause significant disruptions if they strike in locations that are also vital to an industry and force the halt of production indefinitely.

Politics and Market Disruption

Political action and policy changes can also incite crashes that lead to market disruption. If federal authorities adopt a stance that is viewed as detrimental to an industry or industries, and the effects would be widespread and immediate, the market could see a rapid selloff of shares. Such political actionmight include changes to trade and tariffs on imports. It can also include policy changes that may lead to overall upheaval between countries. If a nation withdraws from internationalarms treaties, for example, it might alter the demeanor of the participating countries and create panic of deeper repercussions that could be detrimental to international trade.

The revelation ofunnoticed weaknesses in the fundamentals of an economy could also drive a crash that brings about market disruption. When huge numbers of mortgage lapsed into the default, it triggered the Subprime Meltdown. The nature of the financial system meant that there was a ripple effect as the bad debt from the subprime market called into question the liquidity and health of the economy. This expanded into the Credit Crisis, which saw uncertainty rise about securitized loans and other lending practices. This period also saw the failure of major financial institutions, including Lehman Brothers.

As the underlying issues became more publicly known, it led to a market disruption in the form of the Great Recession and the subsequent stock market crash that erased some $16 trillion of net worth from U.S. households.

Compare Accounts

Advertiser Disclosure

×

The offers that appear in this table are from partnerships from which Investopedia receives compensation. This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace.

Provider

Name

Description

Related Terms

What Is a Circuit Breaker?

Circuit breakers temporarily halt trading on an exchange when a security or broad index moves in excess of a pre-set threshold amount.

more

What Is the SSE Composite?

The SSE Composite is a market composite made up of all the A-shares and B-shares that trade on the Shanghai Stock Exchange.

more

Stock Market Crash Definition

A stock market crash is a steep and sudden collapse in the price of a stock or the broader stock market.

more

What Is a Trading Curb?

A trading curb, also called "circuit breaker," is the temporary halting of trading so that excess volatility can be reined in and order restored.

more

Stock Market Crash of 1929

The Stock Market Crash of 1929 was the start of the biggest bear market in Wall Street's history and signified the beginning of the Great Depression.

more

Black Swan

A black swan is an event that is rare, very important, and is both difficult to have predicted but is considered obvious in hindsight.

more

Partner Links

Related Articles

High-Frequency Trading [HFT]

4 Big Risks of Algorithmic High-Frequency Trading

International Markets

What Caused Black Monday: The Stock Market Crash of 1987?

Macroeconomics

Economic Conditions That Helped Cause World War II

Personal Finance

The Special Economic Impact of Pandemics

Macroeconomics

China's Intervention During 2015 Stock Market Crash

Government Spending & Debt

How a national debt crisis can hit economies around the world

Investopedia is part of the Dotdash publishingfamily.

Định nghĩa Market disruption là gì?

Market disruptionRối loạn thị trường. Đây là nghĩa tiếng Việt của thuật ngữ Market disruption - một thuật ngữ được sử dụng trong lĩnh vực kinh doanh.

Xem thêm: Thuật ngữ kinh doanh A-Z

History and usage of the termEdit

The term disruptive technologies was coined by Clayton M. Christensen and introduced in his 1995 article Disruptive Technologies: Catching the Wave,[12] which he cowrote with Joseph Bower. The article is aimed at both management executives who make the funding or purchasing decisions in companies, as well as the research community, which is largely responsible for introducing the disruptive vector to the consumer market. He describes the term further in his book The Innovator's Dilemma.[13] Innovator's Dilemma explored the case of the disk drive industry [the disk drive and memory industry, with its rapid technological evolution, is to the study of technology what fruit flies are to the study of genetics, as Christensen was told in the 1990s[14]] and the excavating and Earth-moving industry [where hydraulic actuation slowly, yet eventually, displaced cable-actuated machinery]. In his sequel with Michael E. Raynor, The Innovator's Solution,[15] Christensen replaced the term disruptive technology with disruptive innovation because he recognized that most technologies are not intrinsically disruptive or sustaining in character; rather, it is the business model that identifies the crucial idea that potentiates profound market success and subsequently serves as the disruptive vector. However, comprehending Christensen's business model, which takes the disruptive vector from the idea borne from the mind of the innovator to a marketable product, is central to understanding how novel technology facilitates the rapid destruction of established technologies and markets by the disruptor. Christensen and Mark W. Johnson, who cofounded the management consulting firm Innosight, described the dynamics of "business model innovation" in the 2008 Harvard Business Review article "Reinventing Your Business Model".[16] The concept of disruptive technology continues a long tradition of identifying radical technological change in the study of innovation by economists, and its implementation and execution by its management at a corporate or policy level.

According to Christensen, "the term 'disruptive innovation' is misleading when it is used to refer to the derivative, or 'instantaneous value', of the market behavior of the product or service, rather than the integral, or 'sum over histories', of the product's market behavior."[17]

In the late 1990s, the automotive sector began to embrace a perspective of "constructive disruptive technology" by working with the consultant David E. O'Ryan, whereby the use of current off-the-shelf technology was integrated with newer innovation to create what he called "an unfair advantage". The process or technology change as a whole had to be "constructive" in improving the current method of manufacturing, yet disruptively impact the whole of the business case model, resulting in a significant reduction of waste, energy, materials, labor, or legacy costs to the user.

In keeping with the insight that a persuasive advertising campaign can be just as effective as technological sophistication at bringing a successful product to market, Christensen's theory explains why many disruptive innovations are not advanced or useful technologies, which a default hypothesis would lead one to expect. Rather, they are often combinations of existing off-the-shelf components, applied shrewdly to a small, fledgling value network.

Online news site TechRepublic proposes an end using the term, and similar related terms, suggesting that, as of 2014, it is overused jargon.[18]

What is [isn't] disruptive innovationEdit

Christensen continues to develop and refine the theory and has accepted that not all examples of disruptive innovation perfectly fit into his theory. For example, he conceded that originating in the low end of the market is not always a cause of disruptive innovation, but rather it fosters competitive business models, using Uber as an example. In an interview with Forbes magazine he stated:

"Uber helped me realize that it isn’t that being at the bottom of the market is the causal mechanism, but that it’s correlated with a business model that is unattractive to its competitor".[19]

The current theoretical understanding of disruptive innovation is different from what might be expected by default, an idea that Clayton M. Christensen called the "technology mudslide hypothesis". This is the simplistic idea that an established firm fails because it doesn't "keep up technologically" with other firms. In this hypothesis, firms are like climbers scrambling upward on crumbling footing, where it takes constant upward-climbing effort just to stay still, and any break from the effort [such as complacency born of profitability] causes a rapid downhill slide. Christensen and colleagues have shown that this simplistic hypothesis is wrong; it doesn't model reality. What they have shown is that good firms are usually aware of the innovations, but their business environment does not allow them to pursue them when they first arise, because they are not profitable enough at first and because their development can take scarce resources away from that of sustaining innovations [which are needed to compete against current competition]. In Christensen's terms, a firm's existing value networks place insufficient value on the disruptive innovation to allow its pursuit by that firm. Meanwhile, start-up firms inhabit different value networks, at least until the day that their disruptive innovation is able to invade the older value network. At that time, the established firm in that network can at best only fend off the market share attack with a me-too entry, for which survival [not thriving] is the only reward.[8]

In the technology mudslide hypothesis, Christensen differentiated disruptive innovation from sustaining innovation. He explained that the latter's goal is to improve existing product performance.[20] On the other hand, he defines a disruptive innovation as a product or service designed for a new set of customers.

Generally, disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream.

Christensen also noted that products considered as disruptive innovations tend to skip stages in the traditional product design and development process to quickly gain market traction and competitive advantage.[22] He argued that disruptive innovations can hurt successful, well-managed companies that are responsive to their customers and have excellent research and development. These companies tend to ignore the markets most susceptible to disruptive innovations, because the markets have very tight profit margins and are too small to provide a good growth rate to an established [sizable] firm. Thus, disruptive technology provides an example of an instance when the common business-world advice to "focus on the customer" [or "stay close to the customer", or "listen to the customer"] can be strategically counterproductive.

While Christensen argued that disruptive innovations can hurt successful, well-managed companies, O'Ryan countered that "constructive" integration of existing, new, and forward-thinking innovation could improve the economic benefits of these same well-managed companies, once decision-making management understood the systemic benefits as a whole.

Christensen distinguishes between "low-end disruption", which targets customers who do not need the full performance valued by customers at the high end of the market, and "new-market disruption", which targets customers who have needs that were previously unserved by existing incumbents.

Low-end disruptionEdit

"Low-end disruption" occurs when the rate at which products improve exceeds the rate at which customers can adopt the new performance. Therefore, at some point the performance of the product overshoots the needs of certain customer segments. At this point, a disruptive technology may enter the market and provide a product that has lower performance than the incumbent but that exceeds the requirements of certain segments, thereby gaining a foothold in the market.

In low-end disruption, the disruptor is focused initially on serving the least profitable customer, who is happy with a good enough product. This type of customer is not willing to pay premium for enhancements in product functionality. Once the disruptor has gained a foothold in this customer segment, it seeks to improve its profit margin. To get higher profit margins, the disruptor needs to enter the segment where the customer is willing to pay a little more for higher quality. To ensure this quality in its product, the disruptor needs to innovate. The incumbent will not do much to retain its share in a not-so-profitable segment, and will move up-market and focus on its more attractive customers. After a number of such encounters, the incumbent is squeezed into smaller markets than it was previously serving. And then, finally, the disruptive technology meets the demands of the most profitable segment and drives the established company out of the market.

New market disruptionEdit

"New market disruption" occurs when a product fits a new or emerging market segment that is not being served by existing incumbents in the industry. Some scholars note that the creation of a new market is a defining feature of disruptive innovation, particularly in the way it tend to improve products or services differently in comparison to normal market drivers.[25] It initially caters to a niche market and proceeds on defining the industry over time once it is able to penetrate the market or induce consumers to defect from the existing market into the new market it created.[25]


The extrapolation of the theory to all aspects of life has been challenged,[26][27] as has the methodology of relying on selected case studies as the principal form of evidence.[26] Jill Lepore points out that some companies identified by the theory as victims of disruption a decade or more ago, rather than being defunct, remain dominant in their industries today [including Seagate Technology, U.S. Steel, and Bucyrus].[26] Lepore questions whether the theory has been oversold and misapplied, as if it were able to explain everything in every sphere of life, including not just business but education and public institutions.[26]

Economics Is All About Disruption

May 28, 2020

Since the first caveman sharpened a stone into a tool, economics has involved disruption. New technologies create innovative ways of doing business and displace old ones. The Austrian economist Joseph Schumpeter coined a phrase for this: “creative destruction.” The term encompasses both the benign and harmful dimensions of economic disruption: when the forest burns, many trees are destroyed, but new growth is enabled. The key to progress is ensuring that there are more winners than losers from disruptive change and that the latter benefit from the broader gains in prosperity.

The Covid-19 pandemic feels more destructive than creative at the moment. That is certainly true when it comes to the toll in human lives: over 5 million cases and 350,000 deaths worldwide as of this writing. And the economic devastation is also profound, whether measured by the expected sharp drop in global gross domestic product [GDP] in 2020 or the nearly 40 million Americans who have lost their jobs since mid-March.

The longer-term implications of the pandemic for society, international relations, and the global economy are less certain. Change is likely in all these areas, but past crises suggest we are exaggerating certain effects and underestimating others. The changes in air travel following 9/11 turned out to be inconveniences rather than fundamental breaks; on the other hand, it is only in hindsight that we can see how much the terrorist attacks prompted a 20-year shift in America’s engagement in the world.

In this crisis as well, both benign and harmful forces will be at play, and it is not clear which will dominate where. In some cases, the pandemic will accelerate harmful trends already underway; in others, it will create new opportunities not imagined before the crisis. How individual countries respond to this moment may very well determine their place in the post-Covid-19 global economy.

Government policy choices tilt the balance between benefits and costs. Intervene too much, and the disruption could be amplified or new problems created; not enough, and the pain will be prolonged and opportunities missed. For U.S. international economic policymakers, getting the balance right is likely to be especially important in a few key areas:

These and other disruptive forces will be among the topics explored in a new biweekly series of live webcasts at CSIS called “Economy Disrupted.” In each episode, my colleague Stephanie Segal and I will talk to a prominent economic thinker about one of these challenges and try to make sense of it for non-economists. The web series, kicking off on June 1, will be a marquee offering of the new Economics Program at CSIS. Building on four decades of work in the Simon Chair in Political Economy and including the same strong team, the Economics Program will seek to illuminate the role of economics in international affairs and offer practical policy ideas to enhance U.S. and global prosperity and security. We’re excited to set out on this new journey and hope you will join us.

Matthew P. Goodman is senior vice president and runs the economics program at the Center for Strategic and International Studies [CSIS] in Washington, D.C.

Commentaryis produced by the Center for Strategic and International Studies [CSIS], a private, tax-exempt institution focusing on international public policy issues. Its research is nonpartisan and nonproprietary. CSIS does not take specific policy positions. Accordingly, all views, positions, and conclusions expressed in this publication should be understood to be solely those of the author[s].

© 2020 by the Center for Strategic and International Studies. All rights reserved.

Foreword

Disruption is not a new phenomenon. It is, more explicitly, the accelerating frequency of disruption that poses a new challenge for organisations.

By its nature, disruption doesn’t leave a clear path to follow for our next encounter with it—we can’t see it coming. Its unpredictable temperament and the pace at which it arrives often leave organisational leaders devoid of control, let alone equipped to make strategic decisions.This means organisational strategy needs to be at the ready in a new kind of way, so we are all are prepared take advantage when opportunities knock, as disruption plays out in real time.

To understand disruption, it is important to begin by understanding our own bias in seeing it.What we cannot see, we cannot respond to.Finding and understanding disruption is a core approach to defining an organisation’s strategic choices and demonstrating how capturing these opportunities enhances shareholder value.And because organisational strategy development is an inherently people-driven process, it is subject to bias and misinterpretation.

Recognising the forces that drive disruptive change, including where, when and how it might happen, combined with what forces drive industry change and organisational transformation, goes hand in hand with this new way of thinking.To make the most of opportunities, organisational leaders and their teams must know how to transform at speed and make the right strategic choices along the journey.

Of particular interest in this paper is how organisations can derive exponential value when an inflection point is reached.An organisation can deliver extraordinary value from finding and exploiting this nonlinear change and evolution in the market—for example, Uber and bitcoin.Technology plays an important role in identifying these unique opportunities. However, the inflection point is often only reached when other factors combine to bring this to fruition—for example, the cost base of the technology, the application of this technology to new markets, regulatory change and consumer behaviour changes.

We hope this paper gives pause to dialogue and debate about the nature and behaviour of disruptive change and how it can play an important role in making better strategic choices—after all, this is at the very heart of delivering increased shareholder value.

Giselle Hodgson
Partner, Monitor Deloitte

Video liên quan

Bài Viết Liên Quan

Toplist mới

Bài mới nhất

Chủ Đề