What are the different types of media that used as a source of information?
Media simply refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience. Media like TV, Radio, Print, Outdoor and Internet are instruments to convey an advertising message to the public.
Show The main task of media planners is to select the most appropriate media channels that can effectively communicate the advertising message to a targeted audience. Hence, it is essential for media planners to:
Factors determining Media selection
Types of Media / Media ClassificationMedia can be classified into four types:
Print Media (i) Newspaper
Classification of Newspapers
Types of Ads in Newspapers
Advantages
Disadvantages
(ii) Magazines
Types of Magazines Consumer magazines – Magazines bought by general public for information and entertainment. It can be used to reach a specific target audience. It may be a –
Business Publications – Business magazines includes publications such as trade journals for businesses, industries or occupations. It may be published weekly monthly or quarterly. Generally, readership includes business managers and executives, businessmen, business students etc. It may be categorized into –
Advantages
Disadvantages
Broadcast Media (i) Television Advertising
Advantages
Disadvantages
(ii) Radio
According to Rebecca Piirto: “In some ways radio listeners act more like magazine subscribers than television viewers. They tend to listen habitually, at predictable times, to stations with narrowly targeted formats. They are loyal, identifiable and much cheaper to reach than TV audience.” Advantages
Disadvantages
Support Media (i) Outdoor advertising
Advantages
Disadvantages
(ii) Transit Advertising
Advantages
Disadvantages
(iii) Cinema and Video Advertising
Advantages
Disadvantages
Internet
|