Fashion color trends 2023

Introducing Digital Lavender as our Colour of the Year for 2023.

Purple will return as a key colour for 2023, representing wellness and digital escapism. Recuperative rituals will become a top priority for consumers who want to protect and improve their mental health, and Digital Lavender will connect to this focus on wellbeing, offering a sense of stability and balance. Research suggests that colours with a shorter wavelength, such as Digital Lavender, evoke calmness and serenity. Already embedded in digital culture, we expect this imaginative colour to converge across virtual and physical worlds. 

Digital Lavender is a gender-inclusive colour that is already established in the youth market, and we expect it will broaden into all fashion product categories by 2023. Its sensorial quality makes it ideal for self-care rituals, healing practices and wellness products, and this purple will also be key for consumer electronics, digitised wellness, mood-boosting lighting and homewares.

See the colours that will be big for 2023 come to life here >

A collaboration from Coloro + WGSN, uniting the trend forecasting expertise of WGSN with Coloro’s innovations in the future of colour.

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Prepare for juicy brights and soft pastels in a new era of color play.

Photo: Imaxtree

Prepare for juicy brights and soft pastels in a new era of color play.

Known as the authority on color, the Pantone Color Institute just released its semiannual Color Trend Report, crowning the standout Spring 2023 hues from New York Fashion Week before the collections walk down the runway.

Every season, the Color Trend Report gives us a sneak peek of the fashion to come, based on the palettes designers are inspired by and gravitating towards, with Pantone sometimes working directly with them to create new shades and set the trends. For Spring 2023, the standout colors — i.e. the most common and noticeable in the new collections — are an ode to revival and individual rejuvenation.

"Colors for Spring 2023 are recalibrated for the new era we are entering. Blending escapism with reality, wholesomeness, and joy, we embrace the exploration of extreme contrast in mood and color," Leatrice Eiseman, Pantone Color Institute's executive director, said in a statement.

The Spring 2023 palette is a mix between colors you may already have in your wardrobe (like a soft blue) and those that you may have shied away from (imagine yourself experimenting with an orange shade as vibrant as a juicy tangerine or a sunflower-reminiscent shade of yellow). The top 10, which you can browse below, are: Fiery Red (18-1664), Beetroot Purple (18-2143), Tangelo (15-1335), Peach Pink (15-1530), Empire Yellow (14-0756), Crystal Rose (12-1708), Classic Green (16-6340), Love Bird (13-0443), Blue Perennial (16-4036) and Summer Song (14-4316). 

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Fashion color trends 2023

The report also highlights some classic colors that are trending for Spring 2023, that are more muted and soft — think a Macchiato (17-1221) brown and a Gray Lilac (13-3804). 

Fashion color trends 2023

Between the mix of vibrant hues and toned-down newcomers, this season's color trends signal a freedom in fashion. Rather than being beholden to strict matching, expect a reconnaissance with color play as a form of reclaiming individuality. There's still a practicality to the palette Pantone's highlighting, but it's mirrored by a feeling of fun through the unexpected nature of these colors. 

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WGSN e Those disclose which colors will be hot in 2023, as is the case with Digital Lavander color, that evokes stability, serenity and balance. We talked to Joanne Thomas, Coloro content head, what explains, in this exclusive interview, how does the forecast work of Tendencies, able to influence the most important brands in the world.



How does the process for defining the colors of the year?

It all starts with a survey carried out by WGSN and Coloro collaborators, located in the Americas, Africa, Asia and Europe, covering the creative fashion industry, Lifestyle, interior, technology and beauty. Our employees share insights about opinion leaders, social movements, influential events and new brands from your regions, resulting in a truly global view of the forces that are shaping trends. All this research feeds our seasonal selection., which is selected directly from the Coloro library whose “collection” contains 3.500 contemporary tones. Each of the forecast's key colors is then rigorously tested by experts. Those to ensure reachability on all substrates and acceptable speed, so you can be sure they are achievable before lab immersion.

Also check the colors of the year of 2021.




How long does it take to reach the conclusion that these shades will be the trend?

After compiling the extensive survey of our global contributors, We have a week of immersion with leading industry experts on the WGSN and Coloro teams. The main Tendencies, colors and messages are extracted and analyzed collaboratively and, after rigorous checks by the Coloro technical team to understand the viability on all substrates, our five main colors are finished.


Fashion color trends 2023

Source: WGSN



Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. Who chooses the names of the new colors?

Names are selected by the WGSN and Coloro color team, before being verified by our in-house Equality Vision Team to ensure a proper translation on a global scale. All names are unique to WGSN and selected to truly encapsulate the mood of the season and align with the mindset of consumers in 2023. Tranquil Blue, for example, it has a lightness and clarity that reminds the elements of air and water. Representing stillness and tranquility, that consumers will seek to counteract overwhelming emotions.


Fashion color trends 2023

Source: WGSN



of these five colors, Digital Lavender is considered the color of the year of 2023, Certain? Why?

The year of 2023 will see renewed optimism emerge, as the world adjusts for the return of the safer days we so crave during the pandemic. With priorities and perceptions changed, consumers will seek to connect with colors that offer a sense of hope and balance. Digital Lavender means stability, digital serenity and escapism that many of us embody in restorative rituals to protect our mental health in difficult times. Shades of purple have long been associated with spirituality; associated with the crown chakra, they are believed to bring a sense of balance. As consumers shift their focus to more holistic offers and catering, we see an increase in digitized well-being., as people seek to gain control of their well-being. A color rarely found in nature, Digital Lavender offers a glimpse into other realities. evoking calm and serenity, we predict that this sensory color will travel through our virtual and physical worlds..



Fashion color trends 2023

Source: WGSN



What are these five colors chosen as highlights for 2023 represent?

Our top five colors speak to time spent in the virtual world, as technology allows for ever more sophisticated fantasies and continuous uncertainty in the real world, encouraging us to stay in these spaces. Our digital confidence will inspire dreamy surreal pastels and saturated sparkles, como Tranquil Blue, Luscious Red, Verdigris e Digital Lavender, that look new and exciting.


Fashion color trends 2023

Source: WGSN


Sustainability will no longer be a notional concept. Consumer demand will drive brands to make sustainability visible, reachable and affordable. Using our top five colors in a more thoughtful way, through cross-seasonal solutions and inclusive design, can give products a longer shelf life, but still bring news. And what do I mean by that? This way, it is possible for the parts inside people's closets to have more usability, thus providing that an article is used many times, and that parts are not easily discarded or retired.



Fashion color trends 2023

Source: WGSN



See more about trends related to new to live, to the world of architecture and design here in our BLOG. Stay on top of exclusive content!


Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023.
Fashion shares the fashion trends to have on your radar in 2023:.
Tailoring. Slouchy, oversized blazers were all the rage at Valentino and even Chanel opted for relaxed-fit versions of its trademark bouclé jackets in playful pinks. ... .
Mini dresses. ... .
Lace. ... .
Fringing. ... .
Thigh-high splits. ... .
Denim..

What are the fashion colors for spring 2023?

Honey shaded coral, crisp, brilliant blue, and fruity, tropical orange: Pantone's color trend report for Spring/Summer 2023 is here, and it's bold.

What will be the Pantone color of 2023?

Coloro is lightening up. In anticipation of the new year, color pundits say “Digital Lavender,” a light tone, is Coloro's 2023 Colour of the Year.