In what ways do you think lego ideas website helps lego as a company for its product? 1 point
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The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. It has come a long way over the past almost 90 years - from a small carpenter’s workshop to a modern, global enterprise that is now one of the world’s largest manufacturers of toys. The LEGO brick is our most important product. We are proud to have been named “Toy of the Century” twice. Our products have undergone extensive development over the years – but the foundation remains the traditional LEGO brick. The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique and offers unlimited building possibilities. It’s just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play. The LEGO® History TimelineLego Ideas
Lego Ideas (formerly known as Lego Cuusoo) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties.[2] It started in 2008 as an offshoot of the Japanese company Cuusoo, named after the Japanese word 空想 kūsō (daydream, fantasy). Background[edit]Lego Ideas was first introduced as an offshoot of the Japanese company Cuusoo, produced as a collaboration between that company and The Lego Group. Titled Lego Cuusoo, the site was labeled a beta site and remained so until the unveiling of Lego Ideas as a finished product.[3] In 2014, the platform moved to Chaordix.[4] Process[edit] #17 is the Apollo 11 Saturn V rocket, and contains 1969 pieces, a number chosen to match the year of the first moon landing. User submission phase[edit]Users express their idea by combining a written description of the idea and a sample Lego model that demonstrates the concept into a project page. Once the page is published it is viewable to other users. The goal of every project is to be supported by 10,000 different users, which would then make the project eligible for review. At first, projects would be kept on the Cuusoo/Ideas website for up to two years and then taken down if the project did not reach the 10,000 required votes of support. Lego Ideas later changed the threshold to include a minimum number of 100 votes in the first 60 days after submission or the project would expire, followed by a year to reach 1,000 votes, another six months to reach 5,000 votes and finally six months to reach the 10,000 supported votes. Originally, project submissions were allowed to be about anything and had no limits on the size and style of project. After sets began to be rejected with stated reasons, Lego Ideas announced restrictions on content including the use of no new part molds, banning intellectual properties owned by competing toy companies, and adult content. Lego Ideas further restricted project submissions in June 2016 by limiting the size of the project to a maximum of 3,000 pieces, any project replicating a life-size weapon, and any project based on an intellectual property already produced as a set by Lego Ideas/Cuusoo.[5] Ideas further restricted submissions in 2017 by disallowing any projects based on third-party licenses already being produced by Lego, such as Star Wars and Harry Potter.[6] All eligible projects are collectively reviewed in the order of whichever projects hit 10,000 supporters within any of the three tri-annual deadlines of May, September, or January. Review phase[edit]Due to the increasing number of project submissions based on ideas that The Lego Group would reject, Lego Ideas has refined its submission standards over the years. Since its inception, a number of sets that have reached the 10,000 vote threshold have been rejected during the review for various reasons. Some rejected sets have been based on specific intellectual properties were rejected due to the content matter presented. Any theme that relates to alcohol, sex, drugs, religious references, post-World War II warfare or based on a first-person shooter is deemed inappropriate for younger Lego fans.[2] IPs that have been rejected for this reason have been based on Firefly[7] and Shaun of the Dead.[8] Other projects which have been rejected include ones based on My Little Pony: Friendship Is Magic due to the property being owned by rival toy manufacturer Hasbro,[9] certain sets based on The Legend of Zelda due to the need to create too many original molds, although Lego did not completely rule out other projects based on the franchise,[10] and a Sandcrawler set for the Ultimate Collector Series due to The Lego Group's ongoing collaboration with Lucasfilm on Lego Star Wars.[11] In the first 2015 review, announced in October 2015, no projects were selected for the first time[12] as the many projects were rejected for various reasons. Many of these projects would not have met the revised submission standards issued in June 2016. A record 26 projects qualified for the first 2020 review followed by another record 35 qualified projects in the second 2020 review.[13][14] Lego cited the sudden increase in projects surpassing the 10,000 vote threshold was likely due to the global lockdown amidst the COVID-19 pandemic.[15] The first 2021 review phase saw yet another record number with 57 qualified projects[16] after one project was disqualified due to an intellectual property conflict.[17][18] Production phase[edit]If the product is cleared for production, it is further developed by Lego set designers and the final model gets released as an official set under the "Lego Ideas" banner. Users that have their projects produced receive ten copies of the final set, as well as a 1% royalty of the product's net sales and credit and bio in set materials as the Lego Ideas set creator.[3][19] Sets[edit]As of July 1, 2022 42 sets have been produced and 48 sets have been announced: Set based on an original idea
Promotional sets[edit]In January 2018, Lego announced a competition to find the next gift with purchase set at Lego stores and shop-at-home.[118] With just over three weeks to submit an entry, the public voted for 10 days and then followed expert review before the winner was announced. The winner was Cosmic Rocket Ride! (Coin Operated) by mjsmiley.[119] It was released in May 2019 as set 40335, a Lego exclusive. It was branded with the Lego Ideas logo but was not released with an official Ideas series number.[120] Lego ran a second promotional set competition through Lego Ideas in the last quarter of 2019 for a vintage car set[121] and released in January 2021.[122] References[edit]
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In what ways do you think LEGO Ideas website helps LEGO as a company for its product Quora?LEGO Ideas is a program that LEGO started in partnership with CUUSOO back in 2010. The concept is that fans can submit their own ideas for LEGO products for the company to review, and successful ideas may be produced into actual products for sale.
What are the benefits of the LEGO Ideas community for the LEGO brand?LEGO Ideas succeeds by providing mutual value to both the company and the community. LEGO gets a constant stream of creative project ideas to boost its innovation efforts and co-created kits sell out instantly as demand has already been built up through the community.
What is the point of LEGO Ideas?LEGO Ideas is an online community which brings together passionate fans and creators from around the world to imagine, iterate, and evaluate ideas for new LEGO kits.
What is Lego's business strategy?Strategic investments drive in-year and long-term growth
The LEGO Group will continue to accelerate its strategic investments in product innovation, retail channels, production capacity, digitalization, and sustainability to drive in-year and long-term growth.
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