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Marketing & Media trends
- A spike towards servicing global brands wanting to reach AfricaMichael Oelschig
- 3 ways businesses can rise to the challenge in 2022Helen Ludwig
- Change is trendingEdward Herridge
- Radio steps into a power poseDeirdre King
- Africa's informal sector; a newly augmented opportunityNdeye Diagne
- Dali Tembo - Trends are the bridge between brands and peopleDanette Breitenbach
- Navigating digital transformation of brands into e-commercePaul van den Berg
- Sponsorships for Africa beyond the pandemicJudith Mugeni
- The year of the African storytellerGarreth van Vuuren
- Year of the proven pointPaul Middleton
- The rise of purpose, engaging where it mattersStuart Innell
- Franklin Ozekhome - Navigating the fast-evolving African trend landscapeDanette Breitenbach
- The state of the attention economy and its impact on radio media planningDeborah Schepers
- Unpacking the digital radio and podcasting trend value stream in AfricaJon Savage
- View from on top of the worldCesar Vacchiano
- Gaming is not a game anymoreRyan McFadyen
- Thoughtful and consideredBrett Rogers
- The business of sportMike Sharman
- Using the Platform World as a content marketing strategySarah Browning-de Villiers
- Measuring the business of marketingDale Hefer
- Gentle giants will join the dots for successGordon Hooper
- Moky Makura - The Future of Media - Hard Data, Soft StoriesDanette Breitenbach
- Khumo Theko to present 'Connecting in the Knowledge-based Era'Emily Stander
- Fasten your seatbelt for the metaverse with Bronwyn WilliamsDanette Breitenbach
- Dion Chang's Flux Trend briefing - The State We're InEvan-Lee Courie
- 3 trends to consider in the ever-changing SA digital landscapeJenita Ferreira
- Digital transformation is dead! What's next?Johan Walters
- Africa's business revolution powered by technologyMathew Weiss
- Regulators and bigtech tame the digital Wild WestGrant Lapping
- What will shape influencer marketing post Covid-19?Karl Haechler
- Saving the soul of digital marketingAlex Wright
- After messaging fragmentation comes messaging consolidationWarren Moss
- A year to be bold and other digital marketing predictionsRoan Mackintosh
- 5 digital marketing skills trends to help you manage growthNiamh NicLiam
- Data gives marketers insights to connect with customersPaula Sartini
- Reflecting on 2021 and looking ahead into 2022Zumi Njongwe
- Think unconventionally. Win lavishly.Ndeye Diagne
- Culture, tech, social; shifts and new growth intersections in AfricaNdeye Diagne
- Connecting the dots, connecting AfricaCheryl Reddy
- The rise of community-led thinkingAshleigh Burton
- Ah Africa! Unpacking the human capital opportunityNdeye Diagne
- Consumer shifts in Africa; new intersections and brand opportunitiesNdeye Diagne
- 5 powerful video trends = 5 big opportunities. Are you ready?Danielle Olivier
- Nicola Cooper - The ever-shifting African business landscapeEmily Stander
- 5 mobile trends we're watching in 2022Nick Durrant
- Doing the right thing, beating the rhetoric and embracing activismJordan Rittenberry
- PR is dead; long live personal relationsAdam Hunter
- How to extract value in 2022Claudia Smith
- Covid-19 and the true power of communicationCarina Smith-Allin
Agriculture trends
- Africa's place in the global cannabis industrySibusiso Xaba
- Why cultural and contextual trends matter in land reformPeter Setou
- South African seafood to make waves globallyLuis Figueiredo
- Despite climate change concerns, bright outlook for agricultureMaluta Netshaulu
Automotive trends
- Telematics is set to transform society - Here's howCliff de Wit
- Access to mobility on the precipice of a seismic shift in SAGhana Msibi
- SA's auto industry to go increasingly digital...and electricGeorge Mienie
Construction & Engineering trends
- The Anglophone Africa buildings industry - a continued evolutionDevan Pillay
- Sustainable construction is the trend to watchBongani Dladla
- Top construction trends - building a way forwardDumisani Madi
- Potential for slow but steady recovery of construction sector in 2022Johan Gouws and Mohau Mphomela
CSI & Sustainability trends
- Illuminating the social landscape and examining key trends
- South Africa stands tall on ESG amongst global peersChris Blair
- Better waste management will be critical to a sustainable futureKate Stubbs
- Marginalised, desperate and angry: The poor are now beyond breaking pointAndy du Plessis
- Purpose filled brands will set the trends in 2022Andra Nel
- Circularity, industrial symbiosis and carbon reduction will drive waste management in 2022Brian Kusel
- Current developments in the non-profit sectorNazeema Mohamed
Education trends
- The future of education involves technology - but it's not onlineStacey Brewer
- Preparing students for metaverse successRebecca Pretorius
- 21st century learning - waves of trends!Andrew Hibling
- Growth of e-learning during Covid is just the beginningPaul Hanly
Energy & Mining trends
- Trends forecast for the renewable energy sectorMercia Grimbeek
- Actions that could change our energy landscape in 2022Jan Fourie
- SA's energy landscape - 2021 insights and the outlook for 2022Seydou Kane
- Working towards a just energy transitionLethabo Manamela
Finance trends
- Women take the reins in successfully growing trade sectorFred Razak
- Payments for Africa's digitally savvy consumersRuhling Herbst
- Escalating client demand for insurtech drives digital change in insurance industryPieter Venter
- 3 seismic shifts in banking challenge branding of financial sectorAnn Muthuma
- Finance consumer trends and predictionsGiles Maynard
- New insurance trends driven by digital transformationAnton Keet
Healthcare trends
- Hospital teams to deliver remote, at-home, vital-sign monitoringDr Vuyane Mhlomi
- The state of global mental healthcare at a crisis pointKatja Hamilton
- Pharma - innovating in medicine and boosting the economyBada Pharasi
- Introducing age reversal as South Africa's new therapeutic frontierKatja Hamilton
HR & Management trends
- Joining the dots in Africa - where does employer branding fit in?Pabi Mogosetsi
- Temporary employment services show resilience and flexibilityJeandie Leone
- 4 trends shaping payroll this yearYolandi Esterhuizen
- 7 intelligence facts shaping the recruitment industryTakalani Madzhadzhi
- Time to reassess ways of workingFrancois de Wet
- The tug-of-war between cost and culture
- Future of transformation - beyond BEELeanne Emery
- Employee flexibility drives changes in recruitment industryLyndy van den Barselaar
ICT trends
- Machine learning will continue to break boundariesChristiaan Viljoen
- Discriminatory AI and disinformation powered by deep fakesAnna Collard
- Positive tech disruption drives 2022 business trendsRenaldo Muregess
- 4 predictions for tech's role in AfricaCathy Smith
- Culture shock in the imaging industryMohammed Vachiat
- 6 tech trends that will shake up the aviation sectorAvsharn Bachoo
Legal trends
- Key trade and investment trends in Africa - Part 1Lodewyk Meyer, Marc Yudaken, Mike van Rensburg and Virusha Subban
- Intellectual property - is AI sufficiently central to Africa's agenda?Marco Vatta
- The year ahead for employersJohan Botes
Lifestyle trends
- SA artists poised to dominate while TikTok still reigns supremeTecla Ciolfi
- Domestic tourism continues its reignMariette du Toit-Helmbold
Logistics & Transport trends
- SA's logistics sector is weathering the storm despite myriad challengesMaria du Preez
- Taking Africa's aviation sector to the skiesKhangi Khoza
- Safeguarding supply chain sustainability in a post-pandemic worldDr Juanita Maree
- Forecasts for freight and logistics in 2022Gavin Kelly
Property trends
- Key trends real estate investors should watch out for in 2022Tilda Mwai
- Sustainable transformation key to promoting cities as engines of growthCacisa Mgudlwa
- Rental property market to remain subdued heading into 2022Michelle Dickens
- Rethinking retail property in 2022Amelia Beattie
- Top tips to master the pandemic property investment marketShanaaz Trethewey
- Semigration, smart technologies and other property trends set to dominateLinda Erasmus
- Executive training, professionalisation, tech to boost property management industryPearl Scheltema
- Property transformation on the cards for a more professional, compliant industryMatseleng Mogodi
- SA property sector challenges set to continue, but some positive trends emergingPreggie Pillay
- A breakdown of the semigration trend in South AfricaHayley Ivins-Downes
Retail trends
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- How seamless interactivity will define 2022Nicholas Duminy
- CX, disloyalty and lessons from the ice-cream shopAmanda Reekie
- The great retail powershift is hereJonathan Cherry
- 6 Covid-driven alcohol industry trends that will stickNatasha Maharaj
- How online shopping will push the retail boundariesGed Nooy
- A season for risk-taking and the return to fashion as craftCyril Naicker
- Why retail has changed foreverJohn Watling
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- What's next for retailing in Africa?Christele Chokossa
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Tourism & Travel trends
- 10 insights impacting hospitality and global travel for 2022Rosemary Anderson
- Tourism tribe, let's be more intentional in 2022Natalia Rosa
- The rise of the domestic travellerAlan Campbell
- The future of out-of-home entertainmentSabine Lehmann
- Acquired agility will underpin hybrid eventsCarol Weaving
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4 listening styles communicators need to know
8 Jul 2021|Email|Print|PDF
There are different types of listening - appreciative, empathic, critical, and comprehensive listening. Likewise, there are different styles of listening that people can use. As a master communicator, you must understand the different listening styles to enhance communication and minimize your audience's potential for misunderstanding.
Image supplied |
Why is understanding listening styles important?
A listening style is simply a set of beliefs or attitudes about listening. There are four main styles of listening:
- People-oriented;
- Content-oriented;
- Action-oriented; and
- Time-oriented listening.
The way someone listens affects how they process information. Depending on the context of the situation, listeners can even adjust and switch between the different listening styles.
Audiences today are varied and diverse, and as a communicator, you will likely have an audience with vastly different backgrounds - ethnic, religious, professional, etc. Without the understanding of varying listening styles, there is a huge potential for misunderstanding.
Thats why understanding listening styles is essential to being an effective communicator.
Listening styles explained
Below are the four different listening styles that people use when listening. As a master communicator, you may find that you have a dominant type that you use most often. But, as previously mentioned, it's possible to adjust between styles so you can orient to different situations.
Image supplied |
1. People-oriented listeners
People-oriented listeners can tune into and show a strong concern for other people's feelings, emotions, and moods.
When listening to someone communicating with them, these listeners can relate more to the relationship-building aspects of the communication.
People-oriented listeners tend to look for common interests with the person they are communicating.
Example of a people-oriented listener: When someone is going on various interviews, one of the best ways to have a successful job search is to build rapport with their interviewee. That said, anytime someone goes on an interview their likely being a people-oriented listener.
To effectively connect with this type of listener: Share life stories [your own and other people's] as a means of communicating and understanding. Be empathetic and appeal to emotion in your arguments.
2. Content-oriented listeners
Content-oriented listeners are those who are more interested in what others are saying rather than who's saying it. They favor information that is technical, complex, and challenging, for example, how to make a website or how to start a blog.
They typically listen to the information being presented in its entirety before they form any sort of judgment.
This can be crucial for brands as they need to cater to the individuals that have questions and having a platform like this one to support your content efforts is crucial as it does things through automation and human beings can interject into the process.
Example of a content-oriented listener: Someone who enjoys listening to presidential debates that encourage them to consider their political views.
How you can effectively connect with this type of listener: Dive deep into the explanations of the points in your presentation to provide the most value to this listener. For example, if you are talking about how sleep affects professional productivity, you can share personal experience based tips rather than general tips.
3. Action-oriented listeners
Action-oriented listeners are those that value clear, well-organized, and error-free messages. They like lists and tend to get frustrated when information is presented to them in a way that isn't straightforward and easy to follow.
These types of people are the ones most likely to notice inconsistencies and errors in a presentation.
Example of an action-oriented listener: An individual interested in building an online course but has no idea how to go through the process and needs a full guide to walk them through the process.
How you can effectively connect with this type of listener: Break up your presentation into clearly defined and easily digestible sections, or a step-by-step process that takes the listener from the starting point to the ultimate goal in a simple, easy-to-follow way.
In addition, make sure you use a tool that allows you your best chance of creating an easy-to-follow and clear presentation. A great tool for this is Movavi, but there are other options available as well.
4. Time-oriented listener
Image supplied |
Time oriented listeners are those people who are incredibly efficient with the use of their time. When they communicate with someone, they are not concerned with details, but instead, prefer the people theyre communicating with to get to the point quickly.
Example of a time-oriented listener: A doctor in an emergency room is an excellent example of a time-oriented listener. They simply want patients to get to the point so they can make a diagnosis quickly and move on to the next patient.
How you can effectively connect with this type of listener: To effectively connect with time-oriented listeners, your presentation must be value-packed and concise. Avoid slow delivery and lengthy explanations, and get to the point as quickly as possible.
Key takeaways
A listening style is a set of beliefs or attitudes about listening.
People-oriented listeners tune into other people's feelings, emotions, and moods.
Content-oriented listeners focus more on the meaning and credibility of the message being communicated.
Action-oriented listeners focus on the physical actions that are required.
Time-oriented listeners want short, concise messages that get to the point quickly.
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About Ron Stefanski
Ron Stefanski is an internet entrepreneur and marketing professor at National Louis University who has a passion for helping people create and market their own online business. You can learn more from him by visiting OneHourProfessor.com. You can also connect with him on YouTube or Linkedin.Don't miss BizTrends2022 - 7 keynote speakers forecast trends shaping business in our region! Register now!
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