Building a personal brand on a social media platform in a business environment can
BlogJul 05, 2019 Show
▪ Approx. 7 min. read So, what is personal branding? Why should you care about it? How will it help you build your career? Let's find out! So, what is personal branding? Why should you care about it? How will it help you build your career? Let's find out! Step 1: Set Your Personal Branding GoalsEveryone has a personal brand - you just may not realise it. Wherever you've entered personal data, you've created a persona that makes up part of your personal brand. Add to these personas aggregated data like browsing history, shopping habits, and social media, and that's your online persona. 💡Download our free ebook Social Media Starter for Professionals where we share actionable tips for building a great personal brand. Now, while you can't do much to change the data companies can gather regarding your online spending habits or the information gleaned from your browsing history, you absolutely can control how you present yourself to the digital world via social media branding. By taking control of your personal brand, you ensure that people see what you want them to when they Google you. The right personal branding can help your career by helping you to establish yourself as an expert in your field, a thought leader, or an influencer.
Now, the question is: what do you want to be known for? When it comes to personal branding on social media, you need to ask yourself the following questions: what is your ideal career, and are you hoping to move toward it? These are important questions, as without clear goals, you'll never achieve branding success, as your posts will be too scattered to be useful or influential. For example, if your long-term goal is to work as a senior digital marketer at a big brand, it's important that you join and participate in industry-related conversations and network with other influencers in this space. Related: Building Personal Brands in the Age of Disruption - Interview with Tanvi Gautam Step 2: Audit Your Current Personal BrandingClear all your browsing history or open a private/incognito window, then Google your name. Why clear browsing data or use a private window, you may ask? Because that ensures the search results are unbiased and that you are seeing the same results as a potential employer or random Joe Bloggs. What position are you at in the search results? Who else is on that page? Think about how you can stand out from the rest of the entries. Repeat the process with your name and a keyword or key phrase from your goals or the industry you want to stand out in. Step 3: Get Set for SuccessOnce you've got your goals and you know what competition you have, it's time to get yourself set up right. Establish accounts on all platforms that you're interested in and where your target audience hangs out. Don't forget LinkedIn for personal branding and Pinterest, too, as these are often overlooked, but a great source of engagement. Make sure your profiles are consistent and use the same handle, photo, bio, and links. Do you have a website already? If so, great, you've got somewhere else to establish your brand and host your online profile and to contain all your thought-provoking blog posts. If not, it may be worth getting one. Alternatively, if you don't want to have to maintain a website, publish thought-leading content on LinkedIn or a site like Medium. Step 4: What's Your Personal Branding Strategy?Having a personal branding strategy in place is crucial - just like you'd create if you were branding a business. Think about how often you should post. Don't flood your social feeds with repetitive posts or just too many too often, otherwise, you'll look like a spammer rather than a thought leader. A couple of times per day for each social platform is plenty. And you can create a blog post or a long social post once per week or once every two weeks. So you don't need to go crazy. You also need to think about the type of content you're posting. Yes, people want to get to know you, but they don't want to only ever read about you, your ideas, or what you had for dinner. Here's a quick overview of key social media facts you may want to know to develop your personal brand the right way:
A good strategy is to build a detailed social media plan. This ensures you don't bore your followers and helps to establish you as an influencer. Related: Providing High Value on Social Media – Interview with Norman Yeo Remember, businesses need to provide high-value social content, and so do you. When it comes to personal branding, you are your business. Step 5: Stick With ItSetting up your personal brand and becoming an industry influencer isn't instant - it takes time to gather lots of followers and to be seen as a thought leader. But stick with it. Stick to your strategy and post regularly. To make things super easy, you can even use an auto-scheduler that you can load up with posts, and it will post them for you at specified times, so you can plan ahead. Bonus: Personal Branding Do's and Don'tsPersonal Branding Do's
Personal Branding Don'ts
ConclusionLet your personality shine through, but do remember that potential employers will see this, so don't post anything you're not totally happy with potentially important connections seeing. When it comes to personal branding, stay positive, be authentic, and lift other people up. Share their content, engage with them, and interact whenever possible. In no time, you'll have a personal brand to be proud of! Did you know that personal branding can help you build an effective social selling strategy? Check out our free eBook below:
Welcome to the Haiilo Effect.With Haiilo, companies build their unique culture through the stories of their employees and empower their workforce to be the best version of themselves – even remotely. Book a demo What are the benefits of building your personal brand on social media?In an online world like the one we live and breathe in today, it's vital that you have a strong personal brand.. Builds Your Credibility. ... . Form Vital Relationships. ... . Turn Your Passion into a Business. ... . Free Advertising. ... . Establish Yourself As An Expert.. How can a business use social media to create a brand?A brand presence on social media requires a consistent profile and brand image across social media platforms and direct connections with followers in the brand voice and tone. Typically, a strong brand presence on social is associated with an engaged audience and loyal brand followers.
Why is creating a personal brand on social media important in today's time?To stand out from the crowd, it's essential to have a strong personal brand. A personal brand is the unique combination of skills and experiences that make you who you are. It's what makes you unique and sets you apart from everyone else. By developing a personal brand, you're giving yourself a competitive advantage.
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