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- Maybelline New York just launched the Volum' Express Colossal Curl Bounce Mascara.
- The formula lifts and curls your eyelashes with a promise to hold the curl for 24 hours.
- Our editor put the drugstore mascara to the test during a workout class.
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What do Storm Reid and I have in common? We're both big fans of Maybelline New York's latest launch, the Volum' Express Colossal Curl Bounce Mascara [$10]. [For the record, Reid is a global spokesperson for the drugstore brand; I, on the other hand, am just a long-time devotee.] I know what you're probably thinking: Maybelline has quite a few amazing mascaras in its catalog already — what makes this new one different? Well, let me count the ways.
There's a lot to love about the Volum' Express Colossal Curl Bounce Mascara. For one, it's only $10, making it even cheaper than the brand's TikTok-famous Lash Sensational Sky High Mascara. Then you have the formula, which, no matter how many coats I layer on, stays smooth and lump-free. It also comes in three shades of black so you can pick how high-impact you want your lashes. Yet, the most standout detail, in my opinion, is the brush. If I could, I'd shout from the rooftops about the slightly curved, thick, supersize brush that comes in the tube. Its bristles are densely packed and extra fluffy, making it easy to grab and coat each individual lash in formula without clumping. It provides high-impact, super dramatic, and voluminous results without feeling heavy on your eyes.
The Maybelline Volum' Express Colossal Curl Bounce Mascara on One Eye
:upscale[]/2021/12/14/768/n/1922153/tmp_BMTuJ4_4a447b0b2dc0cadd_IMG_3062.jpg]POPSUGAR Photography | Jessica Harrington
I first tried the new Volum' Express Colossal Curl Bounce Mascara before a high-intensity workout class, of all places. The class was organized to put the mascara's long-wearing claims to the test. It's designed to hold the curl in your lashes, with or without a lash curler, for hours on end. This is in part due to the curved brush that lifts your lashes, but mainly, it's thanks to the innovative formula itself. Pulling inspiration from hair-styling products, the brand used polymers similar to those used on hair to provide all-day hold.
The workout got me sweating and had the rest of my base makeup running [although to be fair, I didn't even attempt to set it], but my mascara stayed intact. Not only that, but it actually looked really good at the end of the class, as if I had just applied. That same day I had a couple of meetings and a blowout appointment, which kept me from going home or touching up my makeup, but you couldn't tell I had on the same mascara as I did from my cardio class. It didn't smudge, or flake, or droop in the slightest. The result was so dramatic, it was even noticeable through my web-camera on Zoom. I got compliment after compliment on my eyelashes.
My Eyelashes With the Maybelline Volum' Express Colossal Curl Bounce Mascara
:upscale[]/2021/12/14/769/n/1922153/tmp_rYlQ7q_efe90f86a4747a1d_IMG_3073.jpg]POPSUGAR Photography | Jessica Harrington
I'm the type of person who applies upward of five coats of mascara to my eyelashes to make them really pop, and I love that I can do that with this new formula without overdoing it. The only downside I could possibly think of is, given how large the brush is, those with shorter lashes may find it difficult to apply without getting it on their eyelids. However, for me, my ideal mascara formula curls, lifts, and thickens my lashes — all of which the Volum' Express Colossal Curl Bounce Mascara accomplishes.
Mascara Maybelline 9X là một sản phẩm mới của Maybeline, với đầu chải mi lớn giúp diện tích tiếp xúc lông mi tăng lên 7 lần, giúp không bị vón cục. Thành phần chứa collagen, là chất tạo keo tự nhiên làm dày mi đến 10 lần và an toàn cho mắt nhạy cảm.
Với những đặc điểm nổi bật như không lem trôi, không gây vón cục, đầu cọ dẻo dễ dàng thao tác, giúp sợi mi dày, dài và cong hơn,mascara Maybeline 9X chính là sự lựa chọn hoàn hảo cho bạn gái.
Picked up this Maybelline the Colossal Volum’ Express Waterproof Mascara in Denmark. Its name is quite the mouthful. Is it just me, or is the Maybelline mascara selection here wider than usual? Hmmm. The quest for a holy grail mascara is on.
Let’s see how this baby fares! [Spoiler alert: Absolutely amazing, hands down new holy grail [HG] mascara.]
The Breakdown
- Volumising: Good, buildable volume with almost no clumping issues.
- Lengthening: Decent, but the magic in creating the look of long lashes is a good curl.
- Curling: Amazing, hands down. The formula is on the drier side and very lightweight. Few mascaras hold curl on my short, straight asian lashes, but this does. It holds a nice, sturdy curl, not too stiff or too straight. The key to a good mascara is curling. It holds a curl so well, the lashes appear longer and oh so fluttery from the front view, fanning out beautifully to frame the eyes.
- Staying Power: Yes, it is waterproof [tested with actual tears ;]]. No, it isn’t smudgeproof. It can smudge slightly on the lower outer corner because of the oils from the hair/face.
Bonus: It’s easy to remove with a waterproof makeup remover.
The Verdict
This mascara is love! It holds a great curl, is lightweight, buildable and doesn’t weigh the lashes down.
While this doesn’t give crazy long and thick, va-va-voom lashes, its strength lies in its curling ability. Big lashes aren’t as impressive when they’re droopy, as our lashes aren’t on full display – think peacock feathers! We’ve all been there, haven’t we? 😉 I would recommend it for those who have difficulty finding a mascara that will keep your lashes curled nicely.