List the various uses of the Internet in international marketing research
The internet is probably the first place you turn to when you're looking for something, with literally billions of sources of information. Searching online can help you find people, learn more about your market and keep up to date with news and regulations that can affect your business, but how do you know what's trustworthy? Show
In this overview, we provide some common-sense tips to help you get the best from the online experience. We show you how you can access information, advice and insights from trusted sources. Recruitment and finding people Customers, suppliers and competitors Market research and trends Laws and regulations Using search engines 1. Recruitment and finding peopleThe internet is the best place to find new employees and build useful connections for your business. There are many ways to recruit new staff online
Social media is a good way to stay in touch with people
You can use the internet to search for an individual or business
2. Customers, suppliers and competitorsThe internet can give you access to a wealth of information about existing and potential customers and suppliers. It can also help you learn about your competitors. You can get information about other businesses, like new clients or prospective partners
Searching online can give you a sense of what kind of company you're dealing with
The web is the best place to start any competitor research
3. Market research and trendsThe internet can provide you with an enormous amount of helpful information when you are performing market research. Online services can help you understand and identify your target customers
You can use the internet to analyse your market and identify new opportunities
You can keep an eye on wider trends in society and technology.
4. Laws and regulationsKeep up-to-date with new laws and rules that may affect your business. There is a wealth of legal and regulatory information available online
Government websites will give you the official line on new initiatives, rules and regulations
5. Using search enginesSearch engines are the main way people find information online. If you're having trouble homing in on the information you need, there are a number of techniques that can help. Using basic search operators can produce a more specific set of results
Use the advanced search
Can you trust the internet?Anyone can publish practically anything online, so it can be hard to verify the information that you find. When relying on data you've found on the internet, you must be confident that it can be trusted. Get a second opinion
Find the original source
Identify who's behind it
Signpost
Expert quote"Twitter is a handy way to connect with customers, make announcements and listen to feedback. Try searching Twitter to find your company name, or people talking about your sector. You might learn something useful!" - Richard Dale, Crafty Devil Web Design How is the internet used for market research?Online Market Research is a research method in which the data collection process is carried out over the Internet. Online Market Research can be either Qualitative or Quantitative. Qualitative Online Tools include Video Ethnography and Market Research Online Communities (MROCs).
What are the role of internet in international marketing?The effects of the internet on global marketing are making it easier for companies to participate in foreign markets. Globally roll ou new products. Making it easier for companies to offer globally standardized products or services and more often use customer-related activities.
What are the main types of information you would use in international marketing research?It can involve things like government records, business reports, information from NGOs, and scientific publications. Secondary data is usually the easiest to collect and makes a good starting point for your international market research.
What are the 5 features of international marketing?Broader market is available. ... . Involves at least two set of uncontrollable variables. ... . Requires broader competence. ... . Competition is intense. ... . Involves high risk and challenges. ... . Large-scale operation. ... . Domination of multinationals and developed countries. ... . International restrictions.. |